Interesting comments from Wenda Harris Millard (Martha Stewart Living) over at ClickZ on art and science in interactive advertising. At IAB’s kick off last week, she appears to be poo-pooing math (grrrrr). In fairness, I don’t think she’s really slamming analytics so much as calling for balance…a sentiment I completely agree with.
Reminds me of a thread on MediaPost a couple of years ago started by Alan Schulman.
Filed under: Analytics, Creative, Digital, Display Media | Tagged: content, Creative, Web Analytics
