Are you considering the emerging channel of game consoles in your marketing mix? If not, maybe you should be.
Nielsen says consoles are as big as the fifth largest “network” (usage for last December = 64 billion minutes!). And, there are more dudes 18-34 on consoles than watching any of the broadcast networks.
Writing for iMedia, Dario Raciti breaks down How brands are winning with Xbox and PlayStation. Concerning Xbox Live, he writes:
Almost every category, from autos to entertainment, apparel and package goods, have experimented, and often returned with bigger ad presence on the service. The HD delivery of long-form content on a big screen TV has given Xbox live an advantage over similar PC based offerings and results have been not only positive but in many cases superior to the same campaign online. The addition of roadblocks, day-parting and geo-targeting has made the service almost as flexible as an online buy, with the added benefits of a bigger stage for delivery — the TV screen in the family room.
In addition to mowing down alien hoards and watching HD movies, people are engaging with ads that interest them and converting. The platforms provide a rich branded experience with decent targeting. And, it can all be measured to determine ROI.
In the immortal words of Joshua: “Do you want to play a game?”
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Filed under: Channels, Gaming, advertising, eCommerce | Tagged: advertising, Channels, Gaming, ps3, xbox, xbox live
