By We, I Mean You

During the past 2 weeks a ton has happen within the social media realm, Ashton reaches 1mm twits, Oprah “Starts tweeting“, the MySpace CEO steps down, Facebook exec replaces him… wow!

Michael Stelzner released a study during the Social Media Success Summit 2009, where 88% of marketers in a recent survey say they are now using some form of social media to market their business, though 72% of those using it say they have only been at it a few months or less.

Does that explain the rise in Social Campaigns this week? Sherri was kind enough to pull together a long list of new campaigns for us to enjoy. See something missing, leave a comment…

Land Rover Taps Twitter as Campaign Cornerstone
‘Hashtags,’ Fledgling Ad Network Help Get the Word out Across Microblogging Site
Land Rover last week became the first national brand to execute a national Twitter campaign in a bid to promote its newest models’ debuts at the New York Auto Show. So was Land Rover’s groundbreaking social media marketing campaign a success? – Nearly 45% of Internet users will visit a social network at least once per month, according to eMarketer, but social network advertising represents just 5% of overall online ad dollars. Should more companies follow Land Rover’s lead? More importantly, can Land Rover use excitement around the campaign to sustain relationships with customers online?

Ford Is Counting on Army of 100 Bloggers to Launch New Fiesta
Automaker Lends New Models to Trendsetters for Six Months as Part of Huge Social-Media Push
In an aggressive social-media program that goes far beyond what Ford has done in the past — and reaches beyond just the marketing department — the automaker is counting on 100 bloggers to introduce its new Fiesta, which is set to reach U.S. dealers in early 2010. The idea behind Fiesta Movement is to get the model’s target audience to drive and, hopefully, chatter about the car for months to come.

Volvo’s Multi-Purpose Banner Ad
Swedish Automaker Volvo, has taught the old banner ad a few new tricks thanks to a campaign masterminded by Euro RSCG Worldwide. The new multi-purpose ad not only measures a whopping 950 x 250 pixels but also contains photos, videos, an advergame and regular Twitter updates.

1-800-FLOWERS.COM’s Mother’s Day campaign uses social media
Floral and gift multichannel merchant 1-800-FLOWERS.COM has launched a Mother’s Day marketing campaign that includes an online destination where visitors can share stories about outstanding mothers and which uses Bazaarvoice’s social networking tool Bazaarvoice Stories.

Social Media Advice for Brands From a Wal-Mart Elevenmom
Can Wal-Mart guide a conversation with mom bloggers without intruding? Let’s see if they learned from their past blogging experience.

Sprite Campaign Integrates Facebook Connect With YouTube
The campaign marks the first time Facebook’s Connect API has been implemented on Google’s YouTube site.

CW’s ‘Cwinger’ Ads Debut in ‘Gossip Girl’
Unilever’s Dove Is First to Use Format That Pushes Viewers From TV to Web and Back Again
Starting next Monday, CW will air new ads that aim to travel with the audience they target. The network intends to unveil its first “cwingers,” or ads that push viewers to move from TV to online and then back again, starting April 27 during the network’s flagship “Gossip Girl” program.

In Earth Day Tie-In, Beauty Retailer Offers Virtual Gift on Facebook
Sephora virtual gift campaign comes with an in-store twist.

Sony debuts ‘Terminator’ Twitter game
“Twitter users can join John Connor in the war against the machines by following the tweets at Resistance 2018…In the fight against Skynet and the Terminators, mass communication is vital, so it’s no surprise that the resistance would turn to Twitter.”

Here’s how to play:

Terminator Salvation Launches Elaborate Twitter Game
Few brands have successfully leveraged Twitter games to market a product. Now the upcoming movie Terminator Salvation has come to Twitter, with the recent launch of the Resistance2018 game. The premise: Twitter users can help in the fight against Skynet and the Terminators, earning points that bump them up the leaderboard.

Oh, and don’t forget to submit your TwitteRFP:

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Filed under: Channels, Creative, Facebook, Industry News, MySpace, Social, Twitter, advertising | Tagged: Ashton, Dove, Facebook, Ford, Gossip Girl, Land Rover, MySpace, Oprah, Skynet, Twitter, Volvo