Remember a while back when I was pontificating about search becoming more social? Probably not. But, check this… Twitter’s new VP of Operations, Santosh Jayaram recently told CNET about some interesting changes coming to Twitter Search.
Even now, searching on Twitter often provides faster and more relevant results than Google (note Jayaram’s earthquake story at the bottom of CNET’s post), but it’s limited to the text of the tweets themselves and can be cluttered with irrelevant noise.
Not for long.
Planned changes include:
- Crawling the links included in tweets and indexing the content
- Adding a reputation ranking system to help filter search results
These changes will add context and content to the real-time interwebs and should greatly enhance the utility of search results. No head-to-head competitor to established search for now, certainly. But, it will be interesting to see how conversation searching fares against Googliath’s complex algorithm.
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Filed under: Channels, Search, Social, Twitter | Tagged: Search, social media, Twitter
