Ben Gott of Search Engine Land provides a nice summary of two recent Econsultancy reports that analyze the web analytics market in the UK. My summary of his summary: The market is up. Spending is shifting from technology to staff. Google looks to be running over small paid-for competitors like a lorry (that’s a big [...]
Filed under: Analytics, Digital, Technology | Tagged: Analytics, Technology, Web Analytics | Leave a Comment »
Adobe Acquires Omniture Customer engagement just got a kick in the pants. Adobe announced yesterday that it will buy Omniture for $1.8 billion. While a surprising development to some, Adobe was clear about its motivation… customer engagement optimization. For designers, developers and online marketers, an integrated workflow—with optimization capabilities embedded in the creation tools—will streamline [...]
Filed under: Analytics, Creative, Digital, Engagement, Industry News, Optimization, Technology | Tagged: Adobe, Analytics, Creative, Engagement, News, Omniture | Leave a Comment »
Don’t miss Thursday’s webinar. How do you measure the impact of customer engagement with your content and communications? How can you use a customer’s pattern of engagement to strengthen the relationship and drive sales? The tight integration of content, data, cutting-edge analytics and technology can deliver optimal customer interactions and drive your marketing objectives. Learn [...]
Filed under: Analytics, CRM, Engagement | Tagged: Engagement, webinar | Leave a Comment »
Just found the presentation below via a tweet from Avinash Kaushik, web analytics guru extraordinaire and Analytics Evangelist for Google. He says: One of the best landing page optimization and testing presentations I’ve read in a long time. I couldn’t agree more. Great thoughts from Scott Brinker. In fact, Scott’s presentation goes beyond analytics, with [...]
Filed under: Analytics, Channels, Creative, Design, Digital, Direct, Display Media, Email, Engagement, Flash, Optimization, Search, Technology, User Experience | Tagged: Analytics, Creative, Landing Pages, Testing | 2 Comments »
John Lovett of Forrester just posted a preview of his soon-to-be-published forecast for the Web Analytics market. He predicts change and growth. After a great perspective on recent market forces that have impeded growth, John writes: So where does that leave us? Luckily, the Web analytics industry is brimming with visionaries, advocates and enthusiasts who [...]
Filed under: Analytics, Digital, Technology | Tagged: Web Analytics | Leave a Comment »
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