Posted on September 16, 2009 by Trae Clevenger
Adobe Acquires Omniture Customer engagement just got a kick in the pants. Adobe announced yesterday that it will buy Omniture for $1.8 billion. While a surprising development to some, Adobe was clear about its motivation… customer engagement optimization. For designers, developers and online marketers, an integrated workflow—with optimization capabilities embedded in the creation tools—will streamline [...]
Filed under: Analytics, Creative, Digital, Engagement, Industry News, Optimization, Technology | Tagged: Adobe, Analytics, Creative, Engagement, News, Omniture | Leave a Comment »
Posted on August 17, 2009 by Trae Clevenger
Don’t miss Thursday’s webinar. How do you measure the impact of customer engagement with your content and communications? How can you use a customer’s pattern of engagement to strengthen the relationship and drive sales? The tight integration of content, data, cutting-edge analytics and technology can deliver optimal customer interactions and drive your marketing objectives. Learn [...]
Filed under: Analytics, CRM, Engagement | Tagged: Engagement, webinar | Leave a Comment »
Posted on June 26, 2009 by Trae Clevenger
Just found the presentation below via a tweet from Avinash Kaushik, web analytics guru extraordinaire and Analytics Evangelist for Google. He says: One of the best landing page optimization and testing presentations I’ve read in a long time. I couldn’t agree more. Great thoughts from Scott Brinker. In fact, Scott’s presentation goes beyond analytics, with [...]
Filed under: Analytics, Channels, Creative, Design, Digital, Direct, Display Media, Email, Engagement, Flash, Optimization, Search, Technology, User Experience | Tagged: Analytics, Creative, Landing Pages, Testing | 2 Comments »
Posted on May 21, 2009 by Sherri Gesin
Spend 5 minutes with me or be within 10 feet of me and I am sure at some point in the conversation you will hear me mention Whole Foods. I freely admit it – I am a monster sized fan of WF. For many years I have lived only a few blocks from one of [...]
Filed under: Brand, Engagement, Social, Twitter | Tagged: Brands, Engagement, Twitter, Whole Foods | 1 Comment »
Posted on May 11, 2009 by Sherri Gesin
Today though, ForeSee released their annual online satisfaction research report. (ForeSee Results measures customer satisfaction with top online retailers by using the American Customer Satisfaction Index. Their research ranks the top online retailers in regards to how well they are use their site to “drive loyalty, recommendations, and sales, both online and offline”.) Three reports are available today: Top 100 Online Retailers Overall, Top 100 Apparel Retailers and Top 100 Computer and Electronics Retailers.
Filed under: Analytics, Brand, Engagement, Optimization, User Experience | Tagged: eMetrics, ForeSee Results, Larry Freed, CS Session Replay, Customer Satisfaction Index | Leave a Comment »
Posted on April 28, 2009 by Trae Clevenger
Mobile ad network Greystripe has published research on the way consumers engage with free iPhone applications. The findings are based on interaction with the 600 or so apps in its network which includes EA Mobile’s first ad-supported mobile game, Lemonade Tycoon. Among the more interesting averages: Pre-launch ads are holding consumers’ attention for about 22 [...]
Filed under: Analytics, Channels, Engagement, Gaming, mobile | Tagged: Engagement, iphone, Mobile Apps | Leave a Comment »
