Posted on September 16, 2009 by Trae Clevenger
Adobe Acquires Omniture Customer engagement just got a kick in the pants. Adobe announced yesterday that it will buy Omniture for $1.8 billion. While a surprising development to some, Adobe was clear about its motivation… customer engagement optimization. For designers, developers and online marketers, an integrated workflow—with optimization capabilities embedded in the creation tools—will streamline [...]
Filed under: Analytics, Creative, Digital, Engagement, Industry News, Optimization, Technology | Tagged: Adobe, Analytics, Creative, Engagement, News, Omniture | Leave a Comment »
Posted on June 26, 2009 by Trae Clevenger
Just found the presentation below via a tweet from Avinash Kaushik, web analytics guru extraordinaire and Analytics Evangelist for Google. He says: One of the best landing page optimization and testing presentations I’ve read in a long time. I couldn’t agree more. Great thoughts from Scott Brinker. In fact, Scott’s presentation goes beyond analytics, with [...]
Filed under: Analytics, Channels, Creative, Design, Digital, Direct, Display Media, Email, Engagement, Flash, Optimization, Search, Technology, User Experience | Tagged: Analytics, Creative, Landing Pages, Testing | 2 Comments »
Posted on June 10, 2009 by Dan Pereira
A couple of months ago I wrote about Web Site Optimization and the benefits of testing creative to drive higher response rates on your website. I left you with a question, Should marketers be focused on pure Quantity or the Quality of the leads generated via their landing pages? My response was ‘yes’! By leveraging [...]
Filed under: Analytics, Channels, Digital, Display Media, Optimization, Search, Social | Tagged: Response, ROI, SiteSpect, Targeted Optimization, Targeting | Leave a Comment »
Posted on May 11, 2009 by Sherri Gesin
Today though, ForeSee released their annual online satisfaction research report. (ForeSee Results measures customer satisfaction with top online retailers by using the American Customer Satisfaction Index. Their research ranks the top online retailers in regards to how well they are use their site to “drive loyalty, recommendations, and sales, both online and offline”.) Three reports are available today: Top 100 Online Retailers Overall, Top 100 Apparel Retailers and Top 100 Computer and Electronics Retailers.
Filed under: Analytics, Brand, Engagement, Optimization, User Experience | Tagged: eMetrics, ForeSee Results, Larry Freed, CS Session Replay, Customer Satisfaction Index | Leave a Comment »
Posted on April 6, 2009 by Dan Pereira
I received one of my favorite newsletters this week from Marketing Experiments which got me to thinking about optimization for the non-commerce web property. For us brand site owners, where direct ROI is not contained within the web property, optimizing our sites is a bit challenging as the objectives aren’t as clear as “drive an [...]
Filed under: Analytics, Channels, Creative, Display Media, Email, Optimization, mobile | Tagged: A/B Test, CRM, Direct Marketing, KPI, Multivariate, Optimization, Targeted Optimization, Targeting | Leave a Comment »
