Posted on May 21, 2009 by Sherri Gesin
Spend 5 minutes with me or be within 10 feet of me and I am sure at some point in the conversation you will hear me mention Whole Foods. I freely admit it – I am a monster sized fan of WF. For many years I have lived only a few blocks from one of [...]
Filed under: Brand, Engagement, Social, Twitter | Tagged: Brands, Engagement, Twitter, Whole Foods | 1 Comment »
Posted on May 11, 2009 by Sherri Gesin
Today though, ForeSee released their annual online satisfaction research report. (ForeSee Results measures customer satisfaction with top online retailers by using the American Customer Satisfaction Index. Their research ranks the top online retailers in regards to how well they are use their site to “drive loyalty, recommendations, and sales, both online and offline”.) Three reports are available today: Top 100 Online Retailers Overall, Top 100 Apparel Retailers and Top 100 Computer and Electronics Retailers.
Filed under: Analytics, Brand, Engagement, Optimization, User Experience | Tagged: eMetrics, ForeSee Results, Larry Freed, CS Session Replay, Customer Satisfaction Index | Leave a Comment »
Posted on May 1, 2009 by Trae Clevenger
Much has been written about the brand-tainting PR nightmare that hit Domino’s two weeks ago when two of its employees (now former) uploaded a video of themselves doing disgusting things with ingredients before putting them on people’s food. The interwebs blowed up as the company tried to contain the damage. A cautionary tale, indeed. As [...]
Filed under: Brand, Channels, Social, YouTube | Tagged: Buzz, Domino's, PR, social media | Leave a Comment »
Posted on April 20, 2009 by Lisa Carr
The name that sold a gazillion books is now attaching itself to the world of a gazillion tweets. Yes, Oprah has arrived on Twitter, and she’s making Ashton Kutcher look like a newb — the heck with Twitter.com; she’s launched her own branded Twitter portal. I mean, once you’re following Oprah, why would you want [...]
Filed under: Brand, Channels, Social, Twitter | Tagged: Brand, microblogging, Oprah, Twitter | 3 Comments »
Posted on March 30, 2009 by Trae Clevenger
Ever vigilant on the what-the-frak front, Catharine Taylor reports that the brand consultancy partially to blame for the lame rebranding of SciFi Syfy Channel is now distancing itself from the effort and, presumably, from the “outpouring of bile” it caused. The New York Post dug up this from said consultancy on Friday: “Yes, we worked [...]
Filed under: Brand, Social | Tagged: branding, focus groups, frak, sci-fi, Social | 1 Comment »
Posted on March 26, 2009 by Trae Clevenger
My hatred of focus groups is legend. But, I do understand that many otherwise intelligent people and, dare I say, old-school marketers find some value in the oft misused research tool. Therefore, my comments on the subject are usually couched in such conciliatory prose as: “Focus groups can add depth to a well-rounded research plan.” [...]
Filed under: Analytics, Brand, Social | Tagged: branding, focus groups, frak, sci-fi, Social | 4 Comments »
