Posted on March 24, 2010 by Trae Clevenger
Remember when email was spelled “eMail”? And you read it from a desktop computer after dialing up with a modem and waiting for it to download? Makes me nostalgic for sock puppet commercials and Y2K panic. Check out Wendy Roth‘s great article on the ways email marketing has changed in the last decade. It may [...]
Filed under: Channels, Email | Tagged: Email, Engagement, marketing | Leave a Comment »
Posted on July 29, 2009 by Trae Clevenger
In April of this year, Forrester published a paper titled The Future of the Social Web. An excellent document all around and a must read for all digital marketers, IMHO. Author Jeremiah Owyang predicts the near-term impact of social technology on marketing, commerce, customer relationships and advertising. (Read more on Jeremiah’s blog including some spot-on [...]
Filed under: Channels, Facebook, Social, eCommerce | Tagged: 1-800-FLOWERS, eCommerce, Facebook, Social, Zappos | Leave a Comment »
Posted on July 22, 2009 by Trae Clevenger
This just in… Amazon has purchased Zappos. The Wall Street Journal reports the two have reached a deal somewhere north of $800 million in cash and stock. In an open letter to all Zappos employees, CEO Tony Hsieh calls it a “big day in Zappos history.” According to Hsieh, Amazon initiated the talks several months [...]
Filed under: Channels, Industry News, Social, eCommerce | Tagged: amazon, News, Zappos | 2 Comments »
Posted on July 16, 2009 by Dan Pereira
In April, Facebook announced that they had reached the 200 million user account Milestone, which was pretty amazing. Yesterday, just three short months later, Mark Zuckerberg officially announces Facebook has reached another milestone, 250 Million users, repeat that, 250 million users! Up 50 million since April, and 100 million since January 2009. Adding 100 million [...]
Filed under: Facebook, Social | Tagged: Audience, Facebook, Video | 2 Comments »
Posted on June 26, 2009 by Trae Clevenger
Just found the presentation below via a tweet from Avinash Kaushik, web analytics guru extraordinaire and Analytics Evangelist for Google. He says: One of the best landing page optimization and testing presentations I’ve read in a long time. I couldn’t agree more. Great thoughts from Scott Brinker. In fact, Scott’s presentation goes beyond analytics, with [...]
Filed under: Analytics, Channels, Creative, Design, Digital, Direct, Display Media, Email, Engagement, Flash, Optimization, Search, Technology, User Experience | Tagged: Analytics, Creative, Landing Pages, Testing | 2 Comments »
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