Landing Page Myths

Posted on June 26, 2009 by Trae Clevenger

Just found the presentation below via a tweet from Avinash Kaushik, web analytics guru extraordinaire and Analytics Evangelist for Google. He says: One of the best landing page optimization and testing presentations I’ve read in a long time. I couldn’t agree more. Great thoughts from Scott Brinker. In fact, Scott’s presentation goes beyond analytics, with [...]

Filed under: Analytics, Channels, Creative, Design, Digital, Direct, Display Media, Email, Engagement, Flash, Optimization, Search, Technology, User Experience | Tagged: , , , | 2 Comments »

Targeted Optimization

Posted on June 10, 2009 by Dan Pereira

A couple of months ago I wrote about Web Site Optimization and the benefits of testing creative to drive higher response rates on your website. I left you with a question, Should marketers be focused on pure Quantity or the Quality of the leads generated via their landing pages? My response was ‘yes’! By leveraging [...]

Filed under: Analytics, Channels, Digital, Display Media, Optimization, Search, Social | Tagged: , , , , | Leave a Comment »

eMetrics: 6 things I brought back to Dallas

Posted on May 15, 2009 by Dan Pereira

It’s been a week since eMetrics, San Jose which has given me time to reflect back on conference. The variety of topics pulled together by the group was truly amazing as there was something for everyone at all times. My biggest challenge, too many times I found myself struggling to select a session amongst the sessions competing for the same time.
eMetrics definitely lived up to it’s reputation and more importantly my expectations. Great speakers, great networking, and a great group of professionals showed up to talk about the latest and greatest in Measuring interactive, as well as the challenges they face everyday and the solutions they have come up with. The amazing high level of brilliant conversations throughout the week left me thinking about some core themes heard throughout the week.

Filed under: Analytics, Creative, Design, Digital, Display Media, Email, General, Industry News, Search, Social, mobile | Tagged: , , , , , | 1 Comment »

TV and Magazine Ads More “Effective” than Internet Ads. Really?

Posted on April 7, 2009 by Trae Clevenger

I think it’s safe to say I have issues with misused research tools. In particular, cases where the research is little more than biased or staged validation of previously drawn conclusions. Today MediaPost reported research findings by McPheters & Company that purport to show internet ads provide less “value” than TV and Magazine ads. Here’s [...]

Filed under: Analytics, Channels, Display Media, Magazine, TV | Tagged: , , , , , | 24 Comments »

Optimization 101

Posted on April 6, 2009 by Dan Pereira

I received one of my favorite newsletters this week from Marketing Experiments which got me to thinking about optimization for the non-commerce web property. For us brand site owners, where direct ROI is not contained within the web property, optimizing our sites is a bit challenging as the objectives aren’t as clear as “drive an [...]

Filed under: Analytics, Channels, Creative, Display Media, Email, Optimization, mobile | Tagged: , , , , , , , | Leave a Comment »

7 simple steps for reviewing creative

Posted on March 20, 2009 by Julie Petroski

Good morning marketing folks. If you’re spending any time looking at print ads, email, websites, mobile creative, social media ideas, direct mail, or creative concepts for any other channel, here a few things to consider: 1. Biases begone!  So what if you don’t like sumo wrestlers? Think about whom you want to like the work [...]

Filed under: Channels, Creative, Display Media, Email, Facebook, MySpace, Social, Twitter, mobile | Tagged: , , , , | 2 Comments »

Online marketing needs less science?

Posted on March 3, 2009 by Trae Clevenger

Interesting comments from Wenda Harris Millard (Martha Stewart Living) over at ClickZ on art and science in interactive advertising. At IAB’s kick off last week, she appears to be poo-pooing math (grrrrr). In fairness, I don’t think she’s really slamming analytics so much as calling for balance…a sentiment I completely agree with. Reminds me of [...]

Filed under: Analytics, Creative, Digital, Display Media | Tagged: , , | Leave a Comment »

  • RSS #bwimy Tweets

    • An error has occurred; the feed is probably down. Try again later.