Posted on March 24, 2010 by Trae Clevenger
Remember when email was spelled “eMail”? And you read it from a desktop computer after dialing up with a modem and waiting for it to download? Makes me nostalgic for sock puppet commercials and Y2K panic. Check out Wendy Roth‘s great article on the ways email marketing has changed in the last decade. It may [...]
Filed under: Channels, Email | Tagged: Email, Engagement, marketing | Leave a Comment »
Posted on June 26, 2009 by Trae Clevenger
Just found the presentation below via a tweet from Avinash Kaushik, web analytics guru extraordinaire and Analytics Evangelist for Google. He says: One of the best landing page optimization and testing presentations I’ve read in a long time. I couldn’t agree more. Great thoughts from Scott Brinker. In fact, Scott’s presentation goes beyond analytics, with [...]
Filed under: Analytics, Channels, Creative, Design, Digital, Direct, Display Media, Email, Engagement, Flash, Optimization, Search, Technology, User Experience | Tagged: Analytics, Creative, Landing Pages, Testing | 2 Comments »
Posted on May 15, 2009 by Dan Pereira
It’s been a week since eMetrics, San Jose which has given me time to reflect back on conference. The variety of topics pulled together by the group was truly amazing as there was something for everyone at all times. My biggest challenge, too many times I found myself struggling to select a session amongst the sessions competing for the same time.
eMetrics definitely lived up to it’s reputation and more importantly my expectations. Great speakers, great networking, and a great group of professionals showed up to talk about the latest and greatest in Measuring interactive, as well as the challenges they face everyday and the solutions they have come up with. The amazing high level of brilliant conversations throughout the week left me thinking about some core themes heard throughout the week.
Filed under: Analytics, Creative, Design, Digital, Display Media, Email, General, Industry News, Search, Social, mobile | Tagged: eMetrics, Slow Sites Suck, Widgets, Standards, NetInsights, Landing Pages | 1 Comment »
Posted on April 27, 2009 by Trae Clevenger
This post comes courtesy of Aaron Griffin, Director of Information Architecture at Targetbase: What can marketers learn from BBC News? I mean, aside from why we should fear swine (like we needed another reason). According to the “King of Usability” Jakob Nielsen, BBC News produces the world’s best headlines. His point is specifically about headline [...]
Filed under: Channels, Creative, Design, Email, Social, User Experience | Tagged: best practices, Creative, Design, Email, social media, subject line, User Experience | Leave a Comment »
Posted on April 16, 2009 by Dan Pereira
I had the opportunity to attend the “Successful Strategies for Email Marketing in 2009″ half day seminar hosted by SilverPOP in Dallas. Besides great presentations by Loren McDonald, Ted Roberts and Eric Stablow, they shared some key points that email marketers must keep in mind while planning their email strategies that I wanted to pass [...]
Filed under: Email, Engagement, Social, mobile | Tagged: Email, Facebook, Industry Trends, social media, Strategy | 2 Comments »
Posted on April 6, 2009 by Dan Pereira
I received one of my favorite newsletters this week from Marketing Experiments which got me to thinking about optimization for the non-commerce web property. For us brand site owners, where direct ROI is not contained within the web property, optimizing our sites is a bit challenging as the objectives aren’t as clear as “drive an [...]
Filed under: Analytics, Channels, Creative, Display Media, Email, Optimization, mobile | Tagged: A/B Test, CRM, Direct Marketing, KPI, Multivariate, Optimization, Targeted Optimization, Targeting | Leave a Comment »
Posted on March 25, 2009 by Trae Clevenger
Why can most email marketing be analogized as a canned, gelatin-glazed, meat-like product with questionable nutritional value? Because, unfortunately, most marketers aren’t using the channel as the strategic platform it can and should be for delivering compelling, engaging communication. Check out Mike Talbot‘s recent post on the subject: 10 Tips For Making Email A Strategic [...]
Filed under: Analytics, Channels, Creative, Email | Tagged: Alterian, Analytics, Channels, Creative, Email | Leave a Comment »
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