Posted on April 28, 2009 by Trae Clevenger
Mobile ad network Greystripe has published research on the way consumers engage with free iPhone applications. The findings are based on interaction with the 600 or so apps in its network which includes EA Mobile’s first ad-supported mobile game, Lemonade Tycoon. Among the more interesting averages: Pre-launch ads are holding consumers’ attention for about 22 [...]
Filed under: Analytics, Channels, Engagement, Gaming, mobile | Tagged: Engagement, iphone, Mobile Apps | Leave a Comment »
Posted on April 21, 2009 by Trae Clevenger
Are you considering the emerging channel of game consoles in your marketing mix? If not, maybe you should be. Nielsen says consoles are as big as the fifth largest “network” (usage for last December = 64 billion minutes!). And, there are more dudes 18-34 on consoles than watching any of the broadcast networks. Writing for [...]
Filed under: Channels, Gaming, advertising, eCommerce | Tagged: advertising, Channels, Gaming, ps3, xbox, xbox live | Leave a Comment »
