I think it’s safe to say I have issues with misused research tools. In particular, cases where the research is little more than biased or staged validation of previously drawn conclusions. Today MediaPost reported research findings by McPheters & Company that purport to show internet ads provide less “value” than TV and Magazine ads. Here’s [...]
Filed under: Analytics, Channels, Display Media, Magazine, TV | Tagged: Ads, Analytics, Channels, focus groups, Magazine, TV | 24 Comments »
