Posted on May 15, 2009 by Dan Pereira
It’s been a week since eMetrics, San Jose which has given me time to reflect back on conference. The variety of topics pulled together by the group was truly amazing as there was something for everyone at all times. My biggest challenge, too many times I found myself struggling to select a session amongst the sessions competing for the same time.
eMetrics definitely lived up to it’s reputation and more importantly my expectations. Great speakers, great networking, and a great group of professionals showed up to talk about the latest and greatest in Measuring interactive, as well as the challenges they face everyday and the solutions they have come up with. The amazing high level of brilliant conversations throughout the week left me thinking about some core themes heard throughout the week.
Filed under: Analytics, Creative, Design, Digital, Display Media, Email, General, Industry News, Search, Social, mobile | Tagged: eMetrics, Slow Sites Suck, Widgets, Standards, NetInsights, Landing Pages | 1 Comment »
Posted on April 28, 2009 by Trae Clevenger
Mobile ad network Greystripe has published research on the way consumers engage with free iPhone applications. The findings are based on interaction with the 600 or so apps in its network which includes EA Mobile’s first ad-supported mobile game, Lemonade Tycoon. Among the more interesting averages: Pre-launch ads are holding consumers’ attention for about 22 [...]
Filed under: Analytics, Channels, Engagement, Gaming, mobile | Tagged: Engagement, iphone, Mobile Apps | Leave a Comment »
Posted on April 16, 2009 by Dan Pereira
I had the opportunity to attend the “Successful Strategies for Email Marketing in 2009″ half day seminar hosted by SilverPOP in Dallas. Besides great presentations by Loren McDonald, Ted Roberts and Eric Stablow, they shared some key points that email marketers must keep in mind while planning their email strategies that I wanted to pass [...]
Filed under: Email, Engagement, Social, mobile | Tagged: Email, Facebook, Industry Trends, social media, Strategy | 2 Comments »
Posted on April 6, 2009 by Dan Pereira
I received one of my favorite newsletters this week from Marketing Experiments which got me to thinking about optimization for the non-commerce web property. For us brand site owners, where direct ROI is not contained within the web property, optimizing our sites is a bit challenging as the objectives aren’t as clear as “drive an [...]
Filed under: Analytics, Channels, Creative, Display Media, Email, Optimization, mobile | Tagged: A/B Test, CRM, Direct Marketing, KPI, Multivariate, Optimization, Targeted Optimization, Targeting | Leave a Comment »
Posted on March 25, 2009 by Lisa Carr
Wondering where to go when you gotta go? Check out SitOrSquat.com — a social network utility designed to help decent people locate decent public restrooms. Download their GPS-enabled app to your iPhone or Blackberry and you, too, can find, rate and review toilets around the world. Literally! Since its launch last December, SitOrSquat has logged more than 52,000 toilets in 10 countries (which is not nearly enough, by the way). They’ve also had more than 1,600 downloads of their mobile apps. (Make that 1,601.)
Filed under: Social, mobile | Tagged: iphone, Mobile Apps | 2 Comments »
