Posted on June 26, 2009 by Trae Clevenger
Just found the presentation below via a tweet from Avinash Kaushik, web analytics guru extraordinaire and Analytics Evangelist for Google. He says: One of the best landing page optimization and testing presentations I’ve read in a long time. I couldn’t agree more. Great thoughts from Scott Brinker. In fact, Scott’s presentation goes beyond analytics, with [...]
Filed under: Analytics, Channels, Creative, Design, Digital, Direct, Display Media, Email, Engagement, Flash, Optimization, Search, Technology, User Experience | Tagged: Analytics, Creative, Landing Pages, Testing | 2 Comments »
Posted on June 10, 2009 by Dan Pereira
A couple of months ago I wrote about Web Site Optimization and the benefits of testing creative to drive higher response rates on your website. I left you with a question, Should marketers be focused on pure Quantity or the Quality of the leads generated via their landing pages? My response was ‘yes’! By leveraging [...]
Filed under: Analytics, Channels, Digital, Display Media, Optimization, Search, Social | Tagged: Response, ROI, SiteSpect, Targeted Optimization, Targeting | Leave a Comment »
Posted on May 15, 2009 by Dan Pereira
It’s been a week since eMetrics, San Jose which has given me time to reflect back on conference. The variety of topics pulled together by the group was truly amazing as there was something for everyone at all times. My biggest challenge, too many times I found myself struggling to select a session amongst the sessions competing for the same time.
eMetrics definitely lived up to it’s reputation and more importantly my expectations. Great speakers, great networking, and a great group of professionals showed up to talk about the latest and greatest in Measuring interactive, as well as the challenges they face everyday and the solutions they have come up with. The amazing high level of brilliant conversations throughout the week left me thinking about some core themes heard throughout the week.
Filed under: Analytics, Creative, Design, Digital, Display Media, Email, General, Industry News, Search, Social, mobile | Tagged: eMetrics, Slow Sites Suck, Widgets, Standards, NetInsights, Landing Pages | 1 Comment »
Posted on April 2, 2009 by Trae Clevenger
If the destination site is dying and the interwebs are becoming a mashed up collection of APIs, why should search be any different? I recently found search startup LeapFish and I’m quite impressed with the speed and utility. So impressed, that it’s currently number 2 in my FireFox search toolbar (if you really want to [...]
Filed under: Search | Tagged: mashup, Search, SEO | Leave a Comment »
Posted on March 31, 2009 by Lisa Carr
Oh, I bet certain shady SEO companies hate when people do this — it must be something like the fabled magician’s code (Never Show Them How It’s Done) — but James Morris spills it over at Search Engine Journal: There is no secret sauce in SEO! Meaning that yes, SEO done well takes some skill, [...]
Filed under: Search | Tagged: Search, SEO | Leave a Comment »
