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This week I ditched a guy I was following on Twitter because he stopped respecting the 140-character limit. I suspect he won’t be the last, either. “He managed to get more than 140 characters in?” some may wonder breathlessly. “How’d he do that? Can I do that too?” No, he didn’t, although people are already [...]
Filed under: General, Social, Twitter, advertising | Tagged: Channels, communication, social media, Twitter | 1 Comment »
In April of this year, Forrester published a paper titled The Future of the Social Web. An excellent document all around and a must read for all digital marketers, IMHO. Author Jeremiah Owyang predicts the near-term impact of social technology on marketing, commerce, customer relationships and advertising. (Read more on Jeremiah’s blog including some spot-on [...]
Filed under: Channels, Facebook, Social, eCommerce | Tagged: 1-800-FLOWERS, eCommerce, Facebook, Social, Zappos | Leave a Comment »
This just in… Amazon has purchased Zappos. The Wall Street Journal reports the two have reached a deal somewhere north of $800 million in cash and stock. In an open letter to all Zappos employees, CEO Tony Hsieh calls it a “big day in Zappos history.” According to Hsieh, Amazon initiated the talks several months [...]
Filed under: Channels, Industry News, Social, eCommerce | Tagged: amazon, News, Zappos | 2 Comments »
In April, Facebook announced that they had reached the 200 million user account Milestone, which was pretty amazing. Yesterday, just three short months later, Mark Zuckerberg officially announces Facebook has reached another milestone, 250 Million users, repeat that, 250 million users! Up 50 million since April, and 100 million since January 2009. Adding 100 million [...]
Filed under: Facebook, Social | Tagged: Audience, Facebook, Video | 2 Comments »
Oh, the comic potential of the Venn diagram. The evil geniuses at Despair.com have come up with this little gem. Social Media: Unlocking the Awesome Potential of Behavioral Disorders Buy your t-shirt here. Follow Trae on Twitter
Filed under: Facebook, MySpace, Social, Twitter | Tagged: Comedy, social media | Leave a Comment »
A couple of months ago I wrote about Web Site Optimization and the benefits of testing creative to drive higher response rates on your website. I left you with a question, Should marketers be focused on pure Quantity or the Quality of the leads generated via their landing pages? My response was ‘yes’! By leveraging [...]
Filed under: Analytics, Channels, Digital, Display Media, Optimization, Search, Social | Tagged: Response, ROI, SiteSpect, Targeted Optimization, Targeting | Leave a Comment »
Spend 5 minutes with me or be within 10 feet of me and I am sure at some point in the conversation you will hear me mention Whole Foods. I freely admit it – I am a monster sized fan of WF. For many years I have lived only a few blocks from one of [...]
Filed under: Brand, Engagement, Social, Twitter | Tagged: Brands, Engagement, Twitter, Whole Foods | 1 Comment »
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