Posted on April 17, 2009 by Trae Clevenger
OK. We’re not quite there yet, but viable alternatives to traditional television are definitely gaining some traction. Nielsen is reporting a surge in online video streaming with YouTube and Hulu at number 1 and 2 respectively. Both offer TV shows and movies (YouTube as of this week)…the stuff you would normally watch on a television. [...]
Filed under: Channels, TV, Technology, advertising | Tagged: amazon, boxee, Channels, directv, hulu, iphone, Netflix, Technology, tivo, TV, xbox live, youtube | Leave a Comment »
Posted on April 7, 2009 by Trae Clevenger
I think it’s safe to say I have issues with misused research tools. In particular, cases where the research is little more than biased or staged validation of previously drawn conclusions. Today MediaPost reported research findings by McPheters & Company that purport to show internet ads provide less “value” than TV and Magazine ads. Here’s [...]
Filed under: Analytics, Channels, Display Media, Magazine, TV | Tagged: Ads, Analytics, Channels, focus groups, Magazine, TV | 24 Comments »
