Posted on September 16, 2009 by Trae Clevenger
Adobe Acquires Omniture Customer engagement just got a kick in the pants. Adobe announced yesterday that it will buy Omniture for $1.8 billion. While a surprising development to some, Adobe was clear about its motivation… customer engagement optimization. For designers, developers and online marketers, an integrated workflow—with optimization capabilities embedded in the creation tools—will streamline [...]
Filed under: Analytics, Creative, Digital, Engagement, Industry News, Optimization, Technology | Tagged: Adobe, Analytics, Creative, Engagement, News, Omniture | Leave a Comment »
Posted on June 26, 2009 by Trae Clevenger
Just found the presentation below via a tweet from Avinash Kaushik, web analytics guru extraordinaire and Analytics Evangelist for Google. He says: One of the best landing page optimization and testing presentations I’ve read in a long time. I couldn’t agree more. Great thoughts from Scott Brinker. In fact, Scott’s presentation goes beyond analytics, with [...]
Filed under: Analytics, Channels, Creative, Design, Digital, Direct, Display Media, Email, Engagement, Flash, Optimization, Search, Technology, User Experience | Tagged: Analytics, Creative, Landing Pages, Testing | 2 Comments »
Posted on May 15, 2009 by Dan Pereira
It’s been a week since eMetrics, San Jose which has given me time to reflect back on conference. The variety of topics pulled together by the group was truly amazing as there was something for everyone at all times. My biggest challenge, too many times I found myself struggling to select a session amongst the sessions competing for the same time.
eMetrics definitely lived up to it’s reputation and more importantly my expectations. Great speakers, great networking, and a great group of professionals showed up to talk about the latest and greatest in Measuring interactive, as well as the challenges they face everyday and the solutions they have come up with. The amazing high level of brilliant conversations throughout the week left me thinking about some core themes heard throughout the week.
Filed under: Analytics, Creative, Design, Digital, Display Media, Email, General, Industry News, Search, Social, mobile | Tagged: eMetrics, Slow Sites Suck, Widgets, Standards, NetInsights, Landing Pages | 1 Comment »
Posted on May 11, 2009 by Sherri Gesin
Today though, ForeSee released their annual online satisfaction research report. (ForeSee Results measures customer satisfaction with top online retailers by using the American Customer Satisfaction Index. Their research ranks the top online retailers in regards to how well they are use their site to “drive loyalty, recommendations, and sales, both online and offline”.) Three reports are available today: Top 100 Online Retailers Overall, Top 100 Apparel Retailers and Top 100 Computer and Electronics Retailers.
Filed under: Analytics, Brand, Engagement, Optimization, User Experience | Tagged: eMetrics, ForeSee Results, Larry Freed, CS Session Replay, Customer Satisfaction Index | Leave a Comment »
Posted on April 27, 2009 by Trae Clevenger
This post comes courtesy of Aaron Griffin, Director of Information Architecture at Targetbase: What can marketers learn from BBC News? I mean, aside from why we should fear swine (like we needed another reason). According to the “King of Usability” Jakob Nielsen, BBC News produces the world’s best headlines. His point is specifically about headline [...]
Filed under: Channels, Creative, Design, Email, Social, User Experience | Tagged: best practices, Creative, Design, Email, social media, subject line, User Experience | Leave a Comment »
Posted on April 24, 2009 by Dan Pereira
During the past 2 weeks a ton has happen within the social media realm, Ashton reaches 1mm twits, Oprah “Starts tweeting“, the MySpace CEO steps down, Facebook exec replaces him… wow! Michael Stelzner released a study during the Social Media Success Summit 2009, where 88% of marketers in a recent survey say they are now [...]
Filed under: Channels, Creative, Facebook, Industry News, MySpace, Social, Twitter, advertising | Tagged: Ashton, Dove, Facebook, Ford, Gossip Girl, Land Rover, MySpace, Oprah, Skynet, Twitter, Volvo | 1 Comment »
Posted on April 6, 2009 by Dan Pereira
I received one of my favorite newsletters this week from Marketing Experiments which got me to thinking about optimization for the non-commerce web property. For us brand site owners, where direct ROI is not contained within the web property, optimizing our sites is a bit challenging as the objectives aren’t as clear as “drive an [...]
Filed under: Analytics, Channels, Creative, Display Media, Email, Optimization, mobile | Tagged: A/B Test, CRM, Direct Marketing, KPI, Multivariate, Optimization, Targeted Optimization, Targeting | Leave a Comment »
