Posted on June 26, 2009 by Trae Clevenger
Just found the presentation below via a tweet from Avinash Kaushik, web analytics guru extraordinaire and Analytics Evangelist for Google. He says: One of the best landing page optimization and testing presentations I’ve read in a long time. I couldn’t agree more. Great thoughts from Scott Brinker. In fact, Scott’s presentation goes beyond analytics, with [...]
Filed under: Analytics, Channels, Creative, Design, Digital, Direct, Display Media, Email, Engagement, Flash, Optimization, Search, Technology, User Experience | Tagged: Analytics, Creative, Landing Pages, Testing | 2 Comments »
Posted on May 11, 2009 by Sherri Gesin
Today though, ForeSee released their annual online satisfaction research report. (ForeSee Results measures customer satisfaction with top online retailers by using the American Customer Satisfaction Index. Their research ranks the top online retailers in regards to how well they are use their site to “drive loyalty, recommendations, and sales, both online and offline”.) Three reports are available today: Top 100 Online Retailers Overall, Top 100 Apparel Retailers and Top 100 Computer and Electronics Retailers.
Filed under: Analytics, Brand, Engagement, Optimization, User Experience | Tagged: eMetrics, ForeSee Results, Larry Freed, CS Session Replay, Customer Satisfaction Index | Leave a Comment »
Posted on April 27, 2009 by Trae Clevenger
This post comes courtesy of Aaron Griffin, Director of Information Architecture at Targetbase: What can marketers learn from BBC News? I mean, aside from why we should fear swine (like we needed another reason). According to the “King of Usability” Jakob Nielsen, BBC News produces the world’s best headlines. His point is specifically about headline [...]
Filed under: Channels, Creative, Design, Email, Social, User Experience | Tagged: best practices, Creative, Design, Email, social media, subject line, User Experience | Leave a Comment »
