Posted on July 29, 2009 by Trae Clevenger
In April of this year, Forrester published a paper titled The Future of the Social Web. An excellent document all around and a must read for all digital marketers, IMHO. Author Jeremiah Owyang predicts the near-term impact of social technology on marketing, commerce, customer relationships and advertising. (Read more on Jeremiah’s blog including some spot-on [...]
Filed under: Channels, Facebook, Social, eCommerce | Tagged: 1-800-FLOWERS, eCommerce, Facebook, Social, Zappos | Leave a Comment »
Posted on July 22, 2009 by Trae Clevenger
This just in… Amazon has purchased Zappos. The Wall Street Journal reports the two have reached a deal somewhere north of $800 million in cash and stock. In an open letter to all Zappos employees, CEO Tony Hsieh calls it a “big day in Zappos history.” According to Hsieh, Amazon initiated the talks several months [...]
Filed under: Channels, Industry News, Social, eCommerce | Tagged: amazon, News, Zappos | 2 Comments »
Posted on April 21, 2009 by Trae Clevenger
Are you considering the emerging channel of game consoles in your marketing mix? If not, maybe you should be. Nielsen says consoles are as big as the fifth largest “network” (usage for last December = 64 billion minutes!). And, there are more dudes 18-34 on consoles than watching any of the broadcast networks. Writing for [...]
Filed under: Channels, Gaming, advertising, eCommerce | Tagged: advertising, Channels, Gaming, ps3, xbox, xbox live | Leave a Comment »
