Posted on September 16, 2009 by Trae Clevenger
Adobe Acquires Omniture Customer engagement just got a kick in the pants. Adobe announced yesterday that it will buy Omniture for $1.8 billion. While a surprising development to some, Adobe was clear about its motivation… customer engagement optimization. For designers, developers and online marketers, an integrated workflow—with optimization capabilities embedded in the creation tools—will streamline [...]
Filed under: Analytics, Creative, Digital, Engagement, Industry News, Optimization, Technology | Tagged: Adobe, Analytics, Creative, Engagement, News, Omniture | Leave a Comment »
Posted on July 22, 2009 by Trae Clevenger
This just in… Amazon has purchased Zappos. The Wall Street Journal reports the two have reached a deal somewhere north of $800 million in cash and stock. In an open letter to all Zappos employees, CEO Tony Hsieh calls it a “big day in Zappos history.” According to Hsieh, Amazon initiated the talks several months [...]
Filed under: Channels, Industry News, Social, eCommerce | Tagged: amazon, News, Zappos | 2 Comments »
Posted on July 6, 2009 by Trae Clevenger
Media giant ZenithOptimedia (a unit of Publicis) has revised its ad market forecast downward… again. As the Guardian reports, the market is now expected to drop 8.5% this year. Not exactly a shocker as downward revision itself has become a bit of a trend. Around this time last year, ZenithOptimedia was still predicting 2.6% growth [...]
Filed under: Industry News, advertising | Tagged: advertising, forecast | Leave a Comment »
Posted on May 15, 2009 by Dan Pereira
It’s been a week since eMetrics, San Jose which has given me time to reflect back on conference. The variety of topics pulled together by the group was truly amazing as there was something for everyone at all times. My biggest challenge, too many times I found myself struggling to select a session amongst the sessions competing for the same time.
eMetrics definitely lived up to it’s reputation and more importantly my expectations. Great speakers, great networking, and a great group of professionals showed up to talk about the latest and greatest in Measuring interactive, as well as the challenges they face everyday and the solutions they have come up with. The amazing high level of brilliant conversations throughout the week left me thinking about some core themes heard throughout the week.
Filed under: Analytics, Creative, Design, Digital, Display Media, Email, General, Industry News, Search, Social, mobile | Tagged: eMetrics, Slow Sites Suck, Widgets, Standards, NetInsights, Landing Pages | 1 Comment »
Posted on April 24, 2009 by Dan Pereira
During the past 2 weeks a ton has happen within the social media realm, Ashton reaches 1mm twits, Oprah “Starts tweeting“, the MySpace CEO steps down, Facebook exec replaces him… wow! Michael Stelzner released a study during the Social Media Success Summit 2009, where 88% of marketers in a recent survey say they are now [...]
Filed under: Channels, Creative, Facebook, Industry News, MySpace, Social, Twitter, advertising | Tagged: Ashton, Dove, Facebook, Ford, Gossip Girl, Land Rover, MySpace, Oprah, Skynet, Twitter, Volvo | 1 Comment »
