Media giant ZenithOptimedia (a unit of Publicis) has revised its ad market forecast downward… again. As the Guardian reports, the market is now expected to drop 8.5% this year. Not exactly a shocker as downward revision itself has become a bit of a trend. Around this time last year, ZenithOptimedia was still predicting 2.6% growth [...]
Filed under: Industry News, advertising | Tagged: advertising, forecast | Leave a Comment »
Are you considering the emerging channel of game consoles in your marketing mix? If not, maybe you should be. Nielsen says consoles are as big as the fifth largest “network” (usage for last December = 64 billion minutes!). And, there are more dudes 18-34 on consoles than watching any of the broadcast networks. Writing for [...]
Filed under: Channels, Gaming, advertising, eCommerce | Tagged: advertising, Channels, Gaming, ps3, xbox, xbox live | Leave a Comment »
It’s being reported today that the European Commission has “opened an infringement proceeding” against the UK over Phorm‘s ad-serving technology. The Commission is freaked over the many privacy concerns that ISP-level behavioral targeting raises. Phorm, based in New York and London, has been in the news since it announced several months ago it was in [...]
Filed under: Analytics, Digital, Technology, advertising | Tagged: advertising, behavioral targeting, creepy, Technology, Web Analytics | 3 Comments »
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