Ben Gott of Search Engine Land provides a nice summary of two recent Econsultancy reports that analyze the web analytics market in the UK. My summary of his summary: The market is up. Spending is shifting from technology to staff. Google looks to be running over small paid-for competitors like a lorry (that’s a big [...]
Filed under: Analytics, Digital, Technology | Tagged: Analytics, Technology, Web Analytics | Leave a Comment »
Adobe Acquires Omniture Customer engagement just got a kick in the pants. Adobe announced yesterday that it will buy Omniture for $1.8 billion. While a surprising development to some, Adobe was clear about its motivation… customer engagement optimization. For designers, developers and online marketers, an integrated workflow—with optimization capabilities embedded in the creation tools—will streamline [...]
Filed under: Analytics, Creative, Digital, Engagement, Industry News, Optimization, Technology | Tagged: Adobe, Analytics, Creative, Engagement, News, Omniture | Leave a Comment »
Just found the presentation below via a tweet from Avinash Kaushik, web analytics guru extraordinaire and Analytics Evangelist for Google. He says: One of the best landing page optimization and testing presentations I’ve read in a long time. I couldn’t agree more. Great thoughts from Scott Brinker. In fact, Scott’s presentation goes beyond analytics, with [...]
Filed under: Analytics, Channels, Creative, Design, Digital, Direct, Display Media, Email, Engagement, Flash, Optimization, Search, Technology, User Experience | Tagged: Analytics, Creative, Landing Pages, Testing | 2 Comments »
I think it’s safe to say I have issues with misused research tools. In particular, cases where the research is little more than biased or staged validation of previously drawn conclusions. Today MediaPost reported research findings by McPheters & Company that purport to show internet ads provide less “value” than TV and Magazine ads. Here’s [...]
Filed under: Analytics, Channels, Display Media, Magazine, TV | Tagged: Ads, Analytics, Channels, focus groups, Magazine, TV | 24 Comments »
Why can most email marketing be analogized as a canned, gelatin-glazed, meat-like product with questionable nutritional value? Because, unfortunately, most marketers aren’t using the channel as the strategic platform it can and should be for delivering compelling, engaging communication. Check out Mike Talbot‘s recent post on the subject: 10 Tips For Making Email A Strategic [...]
Filed under: Analytics, Channels, Creative, Email | Tagged: Alterian, Analytics, Channels, Creative, Email | Leave a Comment »
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