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Ever vigilant on the what-the-frak front, Catharine Taylor reports that the brand consultancy partially to blame for the lame rebranding of SciFi Syfy Channel is now distancing itself from the effort and, presumably, from the “outpouring of bile” it caused. The New York Post dug up this from said consultancy on Friday: “Yes, we worked [...]
Filed under: Brand, Social | Tagged: branding, focus groups, frak, sci-fi, Social | 1 Comment »
My hatred of focus groups is legend. But, I do understand that many otherwise intelligent people and, dare I say, old-school marketers find some value in the oft misused research tool. Therefore, my comments on the subject are usually couched in such conciliatory prose as: “Focus groups can add depth to a well-rounded research plan.” [...]
Filed under: Analytics, Brand, Social | Tagged: branding, focus groups, frak, sci-fi, Social | 4 Comments »
Hey, Trae – Turbo Tax is running a contest where they reward people for Twitter and Facebook chatter. It’s ‘an engagement campaign across social media’. Everyone who chooses to participate must first ‘friend’ Turbo Tax or follow them on Twitter. Turbo tax will then have many more new friends and followers. What should they do with that data?
Filed under: Creative, Email, Facebook, Industry News, Social, Twitter | Tagged: branding, data visualization, Email, Facebook, marketing, social media, Twitter | Leave a Comment »
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