Are you considering the emerging channel of game consoles in your marketing mix? If not, maybe you should be. Nielsen says consoles are as big as the fifth largest “network” (usage for last December = 64 billion minutes!). And, there are more dudes 18-34 on consoles than watching any of the broadcast networks. Writing for [...]
Filed under: Channels, Gaming, advertising, eCommerce | Tagged: advertising, Channels, Gaming, ps3, xbox, xbox live | Leave a Comment »
OK. We’re not quite there yet, but viable alternatives to traditional television are definitely gaining some traction. Nielsen is reporting a surge in online video streaming with YouTube and Hulu at number 1 and 2 respectively. Both offer TV shows and movies (YouTube as of this week)…the stuff you would normally watch on a television. [...]
Filed under: Channels, TV, Technology, advertising | Tagged: amazon, boxee, Channels, directv, hulu, iphone, Netflix, Technology, tivo, TV, xbox live, youtube | Leave a Comment »
I think it’s safe to say I have issues with misused research tools. In particular, cases where the research is little more than biased or staged validation of previously drawn conclusions. Today MediaPost reported research findings by McPheters & Company that purport to show internet ads provide less “value” than TV and Magazine ads. Here’s [...]
Filed under: Analytics, Channels, Display Media, Magazine, TV | Tagged: Ads, Analytics, Channels, focus groups, Magazine, TV | 24 Comments »
Why can most email marketing be analogized as a canned, gelatin-glazed, meat-like product with questionable nutritional value? Because, unfortunately, most marketers aren’t using the channel as the strategic platform it can and should be for delivering compelling, engaging communication. Check out Mike Talbot‘s recent post on the subject: 10 Tips For Making Email A Strategic [...]
Filed under: Analytics, Channels, Creative, Email | Tagged: Alterian, Analytics, Channels, Creative, Email | Leave a Comment »
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