Twitter: Deliver the message, respect the reader

This week I ditched a guy I was following on Twitter because he stopped respecting the 140-character limit. I suspect he won’t be the last, either. “He managed to get more than 140 characters in?” some may wonder breathlessly. “How’d he do that? Can I do that too?” No, he didn’t, although people are already [...]

7 simple steps for reviewing creative

Good morning marketing folks. If you’re spending any time looking at print ads, email, websites, mobile creative, social media ideas, direct mail, or creative concepts for any other channel, here a few things to consider: 1. Biases begone!  So what if you don’t like sumo wrestlers? Think about whom you want to like the work [...]

I’ll give you my username if it means a better pair of shoes

It’s a colossal understatement to say that the world is all aTwitter these days. Congress tweets (or is it twits?), heads down, thumbs pounding, during the president’s address. Jon Stewart mocks them. Big media jumps on the Twitter bandwagon. Doonesbury mocks them. And then there was the techno-incestuous, narcissistic, seemingly-infinite, self-referential, Twitter loop that was [...]