Posted on September 16, 2009 by Trae Clevenger
Adobe Acquires Omniture Customer engagement just got a kick in the pants. Adobe announced yesterday that it will buy Omniture for $1.8 billion. While a surprising development to some, Adobe was clear about its motivation… customer engagement optimization. For designers, developers and online marketers, an integrated workflow—with optimization capabilities embedded in the creation tools—will streamline [...]
Filed under: Analytics, Creative, Digital, Engagement, Industry News, Optimization, Technology | Tagged: Adobe, Analytics, Creative, Engagement, News, Omniture | Leave a Comment »
Posted on June 26, 2009 by Trae Clevenger
Just found the presentation below via a tweet from Avinash Kaushik, web analytics guru extraordinaire and Analytics Evangelist for Google. He says: One of the best landing page optimization and testing presentations I’ve read in a long time. I couldn’t agree more. Great thoughts from Scott Brinker. In fact, Scott’s presentation goes beyond analytics, with [...]
Filed under: Analytics, Channels, Creative, Design, Digital, Direct, Display Media, Email, Engagement, Flash, Optimization, Search, Technology, User Experience | Tagged: Analytics, Creative, Landing Pages, Testing | 2 Comments »
Posted on April 27, 2009 by Trae Clevenger
This post comes courtesy of Aaron Griffin, Director of Information Architecture at Targetbase: What can marketers learn from BBC News? I mean, aside from why we should fear swine (like we needed another reason). According to the “King of Usability” Jakob Nielsen, BBC News produces the world’s best headlines. His point is specifically about headline [...]
Filed under: Channels, Creative, Design, Email, Social, User Experience | Tagged: best practices, Creative, Design, Email, social media, subject line, User Experience | Leave a Comment »
Posted on March 25, 2009 by Trae Clevenger
Why can most email marketing be analogized as a canned, gelatin-glazed, meat-like product with questionable nutritional value? Because, unfortunately, most marketers aren’t using the channel as the strategic platform it can and should be for delivering compelling, engaging communication. Check out Mike Talbot‘s recent post on the subject: 10 Tips For Making Email A Strategic [...]
Filed under: Analytics, Channels, Creative, Email | Tagged: Alterian, Analytics, Channels, Creative, Email | Leave a Comment »
Posted on March 25, 2009 by Julie Petroski
I first heard about webkeys from a fellow creative director, then saw ikyp’s ad in MedAd News and had to see it for myself. Mike Marett at ikyp hooked me up with a whole bunch of cool samples to get my team excited about this new format. Thanks, Mike! Basically a webkey is a way [...]
Filed under: Channels, Creative, Direct | Tagged: Creative, direct mail, format, webkey | Leave a Comment »
