Posted on April 3, 2009 by Trae Clevenger
A couple of weeks ago, I mentioned that recent Facebook changes were getting some people all hot and bothered about the marketing possibilities. Well, check out the way Ben & Jerry’s is using Facebook Connect to let fans promote their favorite flavor. (BTW, have you ever tried Half Baked? Three words: HO LEE CRAP!). On [...]
Filed under: Channels, Facebook, Social | Tagged: Ben & Jerry's, Channels, Direct, Facebook, Half Baked, Innovation, Social | 4 Comments »
Posted on March 17, 2009 by Trae Clevenger
Recent FB changes to brand Pages include the addition of status updates…allowing brands to broadcast short messages to fans who can then comment/respond. Any fan’s response is included in the news feeds of all their friends. With Pages behaving more like friends’ profiles, is FB becoming a legitimate direct channel? Gary Stein at ClickZ certainly [...]
Filed under: Channels, Facebook, Social | Tagged: Channels, Direct, Facebook, Innovation, Social | 3 Comments »
