The Future of the Social Web is NOW

In April of this year, Forrester published a paper titled The Future of the Social Web. An excellent document all around and a must read for all digital marketers, IMHO. Author Jeremiah Owyang predicts the near-term impact of social technology on marketing, commerce, customer relationships and advertising. (Read more on Jeremiah’s blog including some spot-on [...]

tCommerce? Twittermerce? Twommerce?

I’ll work on the name, but Dell appears to be on the bleeding edge of marketing via Twitter. “If the ultimate goal of marketing is to help close a sale, Dell Computer could be seen as the poster child for Twitter marketing. The Austin, Texas-based computer company now offers special deals to Twitter users.”