Posted on March 24, 2010 by Trae Clevenger
Remember when email was spelled “eMail”? And you read it from a desktop computer after dialing up with a modem and waiting for it to download? Makes me nostalgic for sock puppet commercials and Y2K panic. Check out Wendy Roth‘s great article on the ways email marketing has changed in the last decade. It may [...]
Filed under: Channels, Email | Tagged: Email, Engagement, marketing | Leave a Comment »
Posted on April 27, 2009 by Trae Clevenger
This post comes courtesy of Aaron Griffin, Director of Information Architecture at Targetbase: What can marketers learn from BBC News? I mean, aside from why we should fear swine (like we needed another reason). According to the “King of Usability” Jakob Nielsen, BBC News produces the world’s best headlines. His point is specifically about headline [...]
Filed under: Channels, Creative, Design, Email, Social, User Experience | Tagged: best practices, Creative, Design, Email, social media, subject line, User Experience | Leave a Comment »
Posted on April 16, 2009 by Dan Pereira
I had the opportunity to attend the “Successful Strategies for Email Marketing in 2009″ half day seminar hosted by SilverPOP in Dallas. Besides great presentations by Loren McDonald, Ted Roberts and Eric Stablow, they shared some key points that email marketers must keep in mind while planning their email strategies that I wanted to pass [...]
Filed under: Email, Engagement, Social, mobile | Tagged: Email, Facebook, Industry Trends, social media, Strategy | 2 Comments »
Posted on March 25, 2009 by Trae Clevenger
Why can most email marketing be analogized as a canned, gelatin-glazed, meat-like product with questionable nutritional value? Because, unfortunately, most marketers aren’t using the channel as the strategic platform it can and should be for delivering compelling, engaging communication. Check out Mike Talbot‘s recent post on the subject: 10 Tips For Making Email A Strategic [...]
Filed under: Analytics, Channels, Creative, Email | Tagged: Alterian, Analytics, Channels, Creative, Email | Leave a Comment »
Posted on March 20, 2009 by Sherri Gesin
Hey, Trae – Turbo Tax is running a contest where they reward people for Twitter and Facebook chatter. It’s ‘an engagement campaign across social media’. Everyone who chooses to participate must first ‘friend’ Turbo Tax or follow them on Twitter. Turbo tax will then have many more new friends and followers. What should they do with that data?
Filed under: Creative, Email, Facebook, Industry News, Social, Twitter | Tagged: branding, data visualization, Email, Facebook, marketing, social media, Twitter | Leave a Comment »
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