Remember when email was spelled “eMail”? And you read it from a desktop computer after dialing up with a modem and waiting for it to download? Makes me nostalgic for sock puppet commercials and Y2K panic. Check out Wendy Roth‘s great article on the ways email marketing has changed in the last decade. It may [...]
Filed under: Channels, Email | Tagged: Email, Engagement, marketing | Leave a Comment »
Adobe Acquires Omniture Customer engagement just got a kick in the pants. Adobe announced yesterday that it will buy Omniture for $1.8 billion. While a surprising development to some, Adobe was clear about its motivation… customer engagement optimization. For designers, developers and online marketers, an integrated workflow—with optimization capabilities embedded in the creation tools—will streamline [...]
Filed under: Analytics, Creative, Digital, Engagement, Industry News, Optimization, Technology | Tagged: Adobe, Analytics, Creative, Engagement, News, Omniture | Leave a Comment »
Don’t miss Thursday’s webinar. How do you measure the impact of customer engagement with your content and communications? How can you use a customer’s pattern of engagement to strengthen the relationship and drive sales? The tight integration of content, data, cutting-edge analytics and technology can deliver optimal customer interactions and drive your marketing objectives. Learn [...]
Filed under: Analytics, CRM, Engagement | Tagged: Engagement, webinar | Leave a Comment »
Mobile ad network Greystripe has published research on the way consumers engage with free iPhone applications. The findings are based on interaction with the 600 or so apps in its network which includes EA Mobile’s first ad-supported mobile game, Lemonade Tycoon. Among the more interesting averages: Pre-launch ads are holding consumers’ attention for about 22 [...]
Filed under: Analytics, Channels, Engagement, Gaming, mobile | Tagged: Engagement, iphone, Mobile Apps | Leave a Comment »
Seems everybody preaches engagement these days as the key web metric. But, what is it? As a marketer, how do you define visitor engagement with your site? Time spent? View-throughs?
My opinion: engagement is as engagement does.
Filed under: Analytics, Digital, Engagement | Tagged: Engagement, OMMA Global, Web Analytics | Leave a Comment »
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