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In April of this year, Forrester published a paper titled The Future of the Social Web. An excellent document all around and a must read for all digital marketers, IMHO. Author Jeremiah Owyang predicts the near-term impact of social technology on marketing, commerce, customer relationships and advertising. (Read more on Jeremiah’s blog including some spot-on [...]
Filed under: Channels, Facebook, Social, eCommerce | Tagged: 1-800-FLOWERS, eCommerce, Facebook, Social, Zappos | Leave a Comment »
In April, Facebook announced that they had reached the 200 million user account Milestone, which was pretty amazing. Yesterday, just three short months later, Mark Zuckerberg officially announces Facebook has reached another milestone, 250 Million users, repeat that, 250 million users! Up 50 million since April, and 100 million since January 2009. Adding 100 million [...]
Filed under: Facebook, Social | Tagged: Audience, Facebook, Video | 2 Comments »
During the past 2 weeks a ton has happen within the social media realm, Ashton reaches 1mm twits, Oprah “Starts tweeting“, the MySpace CEO steps down, Facebook exec replaces him… wow! Michael Stelzner released a study during the Social Media Success Summit 2009, where 88% of marketers in a recent survey say they are now [...]
Filed under: Channels, Creative, Facebook, Industry News, MySpace, Social, Twitter, advertising | Tagged: Ashton, Dove, Facebook, Ford, Gossip Girl, Land Rover, MySpace, Oprah, Skynet, Twitter, Volvo | 1 Comment »
I had the opportunity to attend the “Successful Strategies for Email Marketing in 2009″ half day seminar hosted by SilverPOP in Dallas. Besides great presentations by Loren McDonald, Ted Roberts and Eric Stablow, they shared some key points that email marketers must keep in mind while planning their email strategies that I wanted to pass [...]
Filed under: Email, Engagement, Social, mobile | Tagged: Email, Facebook, Industry Trends, social media, Strategy | 2 Comments »
I’m not the only one on a marketing-on-Facebook binge. Last week was Facebook Week over at Mashable. (It sounds cooler if you say it in an echo chamber. STARTING SUNDAY! unday FACEBOOK! acebook WEEK! eek eek). Here’s their recap of articles published during the week: 5 Elements of a Successful Facebook Fan Page – Samir [...]
Filed under: Channels, Facebook, Social | Tagged: Channels, Facebook, Innovation, Shark Week, Social | 1 Comment »
A couple of weeks ago, I mentioned that recent Facebook changes were getting some people all hot and bothered about the marketing possibilities. Well, check out the way Ben & Jerry’s is using Facebook Connect to let fans promote their favorite flavor. (BTW, have you ever tried Half Baked? Three words: HO LEE CRAP!). On [...]
Filed under: Channels, Facebook, Social | Tagged: Ben & Jerry's, Channels, Direct, Facebook, Half Baked, Innovation, Social | 4 Comments »
Industry Insight Items of the Week: What Social Media Means for Search It’s not just what’s on a page or who links to it; it’s how it relates to users’ personal networks The lines between search and social media are starting to blur. It’s not just whose content you are reading but how you found [...]
Filed under: Industry News, Search, Social, Technology | Tagged: Apps, AT&T, Encarta, Facebook, FireFox, HP, Netbooks, Netflix, OneRiot, Tinker, Twitter | Leave a Comment »
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