Posted on April 7, 2009 by Trae Clevenger
I think it’s safe to say I have issues with misused research tools. In particular, cases where the research is little more than biased or staged validation of previously drawn conclusions. Today MediaPost reported research findings by McPheters & Company that purport to show internet ads provide less “value” than TV and Magazine ads. Here’s [...]
Filed under: Analytics, Channels, Display Media, Magazine, TV | Tagged: Ads, Analytics, Channels, focus groups, Magazine, TV | 24 Comments »
Posted on March 30, 2009 by Trae Clevenger
Ever vigilant on the what-the-frak front, Catharine Taylor reports that the brand consultancy partially to blame for the lame rebranding of SciFi Syfy Channel is now distancing itself from the effort and, presumably, from the “outpouring of bile” it caused. The New York Post dug up this from said consultancy on Friday: “Yes, we worked [...]
Filed under: Brand, Social | Tagged: branding, focus groups, frak, sci-fi, Social | 1 Comment »
Posted on March 26, 2009 by Trae Clevenger
My hatred of focus groups is legend. But, I do understand that many otherwise intelligent people and, dare I say, old-school marketers find some value in the oft misused research tool. Therefore, my comments on the subject are usually couched in such conciliatory prose as: “Focus groups can add depth to a well-rounded research plan.” [...]
Filed under: Analytics, Brand, Social | Tagged: branding, focus groups, frak, sci-fi, Social | 4 Comments »
