Tweet, tweet! (read: cough, cough)

Wanna know how “sick” (and by sick, I mean illin’, not kickin’) your city is? Check out SickCity, a new Twitter mashup that tracks people’s plaintive tweets about having a sore throat or fever to offer “real-time disease detection.” You can look by ailment — which includes zombie attacks, I’m pleased to report — and [...]

Topps, technology, traffic and Twitter

News you can use this week: Webcam Brings 3-D to Topps Sports Cards Topps has sold baseball trading cards filled with photos and stats, bringing the game to life. Now the company is bringing its cards to life. Beginning Monday, collectors who hold a special Topps 3D Live baseball card in front of a webcam [...]

Web “Analytics”

Is web analytics really analytics? The most common comments I hear as a digital marketing professional is, “we’ve got web analytics already, we have Web Trends/Omniture/Google on our site. The problem with that statement is that these tools only provide the marketer with an aggregated view of the overall site, without customization within the tool [...]