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I’m not the only one on a marketing-on-Facebook binge. Last week was Facebook Week over at Mashable. (It sounds cooler if you say it in an echo chamber. STARTING SUNDAY! unday FACEBOOK! acebook WEEK! eek eek). Here’s their recap of articles published during the week: 5 Elements of a Successful Facebook Fan Page – Samir [...]
Filed under: Channels, Facebook, Social | Tagged: Channels, Facebook, Innovation, Shark Week, Social | 1 Comment »
A couple of weeks ago, I mentioned that recent Facebook changes were getting some people all hot and bothered about the marketing possibilities. Well, check out the way Ben & Jerry’s is using Facebook Connect to let fans promote their favorite flavor. (BTW, have you ever tried Half Baked? Three words: HO LEE CRAP!). On [...]
Filed under: Channels, Facebook, Social | Tagged: Ben & Jerry's, Channels, Direct, Facebook, Half Baked, Innovation, Social | 4 Comments »
I spent last weekend and part of this week at SXSW with two of my kids. We had an insanely good time together and even their old man learned a lot. Here are the top 4 things I took away from Austin:
Filed under: Channels, Creative, Social | Tagged: Diggnation, Innovation, Integration, lasers, LED throwies, SXSW, Zappos | 2 Comments »
Recent FB changes to brand Pages include the addition of status updates…allowing brands to broadcast short messages to fans who can then comment/respond. Any fan’s response is included in the news feeds of all their friends. With Pages behaving more like friends’ profiles, is FB becoming a legitimate direct channel? Gary Stein at ClickZ certainly [...]
Filed under: Channels, Facebook, Social | Tagged: Channels, Direct, Facebook, Innovation, Social | 3 Comments »
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