Posted on March 24, 2010 by Trae Clevenger
Remember when email was spelled “eMail”? And you read it from a desktop computer after dialing up with a modem and waiting for it to download? Makes me nostalgic for sock puppet commercials and Y2K panic. Check out Wendy Roth‘s great article on the ways email marketing has changed in the last decade. It may [...]
Filed under: Channels, Email | Tagged: Email, Engagement, marketing | Leave a Comment »
Posted on March 31, 2009 by Trae Clevenger
Peter Hershberg of AdAge just posted one of the better write-ups I’ve seen on the merging of search and social (searchial?). The concept has been in the news and on my mind more lately since HitWise reported that, for some sites, Facebook is a bigger traffic driver than Google. Peter does a really good job [...]
Filed under: Channels, Search, Social | Tagged: marketing, monkeys, Search, social media | Leave a Comment »
Posted on March 20, 2009 by Sherri Gesin
Hey, Trae – Turbo Tax is running a contest where they reward people for Twitter and Facebook chatter. It’s ‘an engagement campaign across social media’. Everyone who chooses to participate must first ‘friend’ Turbo Tax or follow them on Twitter. Turbo tax will then have many more new friends and followers. What should they do with that data?
Filed under: Creative, Email, Facebook, Industry News, Social, Twitter | Tagged: branding, data visualization, Email, Facebook, marketing, social media, Twitter | Leave a Comment »
