Flash will be CRAZY measurable!

Posted on September 16, 2009 by Trae Clevenger

Adobe Acquires Omniture Customer engagement just got a kick in the pants. Adobe announced yesterday that it will buy Omniture for $1.8 billion. While a surprising development to some, Adobe was clear about its motivation… customer engagement optimization. For designers, developers and online marketers, an integrated workflow—with optimization capabilities embedded in the creation tools—will streamline [...]

Filed under: Analytics, Creative, Digital, Engagement, Industry News, Optimization, Technology | Tagged: , , , , , | Leave a Comment »

“Zappos and Amazon sitting in a tree…”

Posted on July 22, 2009 by Trae Clevenger

This just in… Amazon has purchased Zappos. The Wall Street Journal reports the two have reached a deal somewhere north of $800 million in cash and stock. In an open letter to all Zappos employees, CEO Tony Hsieh calls it a “big day in Zappos history.” According to Hsieh, Amazon initiated the talks several months [...]

Filed under: Channels, Industry News, Social, eCommerce | Tagged: , , | 2 Comments »

The Web topic of the week that just won’t go away

Posted on March 6, 2009 by Sherri Gesin

News you can use this week: Talking about Skittles.com around the Web New Skittles Site Has More Than a Flavor of Modernista Is candy site a ripoff of the agency’s distributed social Web presence, or is it just following a cool trend? Skittles.com has recently gotten some press for making their site into a collection [...]

Filed under: Facebook, Industry News, Social, Twitter | Tagged: , , , , , | Leave a Comment »

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