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In April of this year, Forrester published a paper titled The Future of the Social Web. An excellent document all around and a must read for all digital marketers, IMHO. Author Jeremiah Owyang predicts the near-term impact of social technology on marketing, commerce, customer relationships and advertising. (Read more on Jeremiah’s blog including some spot-on [...]
Filed under: Channels, Facebook, Social, eCommerce | Tagged: 1-800-FLOWERS, eCommerce, Facebook, Social, Zappos | Leave a Comment »
I’m not the only one on a marketing-on-Facebook binge. Last week was Facebook Week over at Mashable. (It sounds cooler if you say it in an echo chamber. STARTING SUNDAY! unday FACEBOOK! acebook WEEK! eek eek). Here’s their recap of articles published during the week: 5 Elements of a Successful Facebook Fan Page – Samir [...]
Filed under: Channels, Facebook, Social | Tagged: Channels, Facebook, Innovation, Shark Week, Social | 1 Comment »
A couple of weeks ago, I mentioned that recent Facebook changes were getting some people all hot and bothered about the marketing possibilities. Well, check out the way Ben & Jerry’s is using Facebook Connect to let fans promote their favorite flavor. (BTW, have you ever tried Half Baked? Three words: HO LEE CRAP!). On [...]
Filed under: Channels, Facebook, Social | Tagged: Ben & Jerry's, Channels, Direct, Facebook, Half Baked, Innovation, Social | 4 Comments »
Ever vigilant on the what-the-frak front, Catharine Taylor reports that the brand consultancy partially to blame for the lame rebranding of SciFi Syfy Channel is now distancing itself from the effort and, presumably, from the “outpouring of bile” it caused. The New York Post dug up this from said consultancy on Friday: “Yes, we worked [...]
Filed under: Brand, Social | Tagged: branding, focus groups, frak, sci-fi, Social | 1 Comment »
My hatred of focus groups is legend. But, I do understand that many otherwise intelligent people and, dare I say, old-school marketers find some value in the oft misused research tool. Therefore, my comments on the subject are usually couched in such conciliatory prose as: “Focus groups can add depth to a well-rounded research plan.” [...]
Filed under: Analytics, Brand, Social | Tagged: branding, focus groups, frak, sci-fi, Social | 4 Comments »
Those of us who didn’t get to SXSW this year and are insanely jealous of those who did (*cough* Jamie Thomas) can now be schooled repeatedly by them at SXSW Lesson. Think Zen koan rather than Powerpoint. Click “get schooled again” to get served up a new nugget. The site was created literally on the [...]
Filed under: Social, Twitter | Tagged: Social, SXSW, Twitter | 2 Comments »
It’s a colossal understatement to say that the world is all aTwitter these days. Congress tweets (or is it twits?), heads down, thumbs pounding, during the president’s address. Jon Stewart mocks them. Big media jumps on the Twitter bandwagon. Doonesbury mocks them. And then there was the techno-incestuous, narcissistic, seemingly-infinite, self-referential, Twitter loop that was [...]
Filed under: Channels, Social, Twitter | Tagged: communication, marketing, Social, targeted, Twitter | 2 Comments »
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