Targeted Optimization

Posted on June 10, 2009 by Dan Pereira

A couple of months ago I wrote about Web Site Optimization and the benefits of testing creative to drive higher response rates on your website. I left you with a question, Should marketers be focused on pure Quantity or the Quality of the leads generated via their landing pages? My response was ‘yes’! By leveraging [...]

Filed under: Analytics, Channels, Digital, Display Media, Optimization, Search, Social | Tagged: , , , , | Leave a Comment »

Optimization 101

Posted on April 6, 2009 by Dan Pereira

I received one of my favorite newsletters this week from Marketing Experiments which got me to thinking about optimization for the non-commerce web property. For us brand site owners, where direct ROI is not contained within the web property, optimizing our sites is a bit challenging as the objectives aren’t as clear as “drive an [...]

Filed under: Analytics, Channels, Creative, Display Media, Email, Optimization, mobile | Tagged: , , , , , , , | Leave a Comment »

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