Ben Gott of Search Engine Land provides a nice summary of two recent Econsultancy reports that analyze the web analytics market in the UK. My summary of his summary: The market is up. Spending is shifting from technology to staff. Google looks to be running over small paid-for competitors like a lorry (that’s a big [...]
Filed under: Analytics, Digital, Technology | Tagged: Analytics, Technology, Web Analytics | Leave a Comment »
John Lovett of Forrester just posted a preview of his soon-to-be-published forecast for the Web Analytics market. He predicts change and growth. After a great perspective on recent market forces that have impeded growth, John writes: So where does that leave us? Luckily, the Web analytics industry is brimming with visionaries, advocates and enthusiasts who [...]
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It’s being reported today that the European Commission has “opened an infringement proceeding” against the UK over Phorm‘s ad-serving technology. The Commission is freaked over the many privacy concerns that ISP-level behavioral targeting raises. Phorm, based in New York and London, has been in the news since it announced several months ago it was in [...]
Filed under: Analytics, Digital, Technology, advertising | Tagged: advertising, behavioral targeting, creepy, Technology, Web Analytics | 3 Comments »
Seems everybody preaches engagement these days as the key web metric. But, what is it? As a marketer, how do you define visitor engagement with your site? Time spent? View-throughs?
My opinion: engagement is as engagement does.
Filed under: Analytics, Digital, Engagement | Tagged: Engagement, OMMA Global, Web Analytics | Leave a Comment »
As the internet evolves from static, corporate run websites, do we all need to start thinking of a new metaphor to describe our practice? Can we continue use the traditional print terminology to describe success of digital work?
Filed under: Analytics, Digital | Tagged: Web Analytics | Leave a Comment »
Interesting comments from Wenda Harris Millard (Martha Stewart Living) over at ClickZ on art and science in interactive advertising. At IAB’s kick off last week, she appears to be poo-pooing math (grrrrr). In fairness, I don’t think she’s really slamming analytics so much as calling for balance…a sentiment I completely agree with. Reminds me of [...]
Filed under: Analytics, Creative, Digital, Display Media | Tagged: content, Creative, Web Analytics | Leave a Comment »
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