Are you considering the emerging channel of game consoles in your marketing mix? If not, maybe you should be. Nielsen says consoles are as big as the fifth largest “network” (usage for last December = 64 billion minutes!). And, there are more dudes 18-34 on consoles than watching any of the broadcast networks. Writing for [...]
Filed under: Channels, Gaming, advertising, eCommerce | Tagged: advertising, Channels, Gaming, ps3, xbox, xbox live | Leave a Comment »
OK. We’re not quite there yet, but viable alternatives to traditional television are definitely gaining some traction. Nielsen is reporting a surge in online video streaming with YouTube and Hulu at number 1 and 2 respectively. Both offer TV shows and movies (YouTube as of this week)…the stuff you would normally watch on a television. [...]
Filed under: Channels, TV, Technology, advertising | Tagged: amazon, boxee, Channels, directv, hulu, iphone, Netflix, Technology, tivo, TV, xbox live, youtube | Leave a Comment »
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